In the premiere episode of the 3P Podcast, iksa.ai Co-founder and CEO Shaurya Verma chats with the visionary Salil Kallianpur to discuss how digital transformation is revolutionizing pharma marketing. Together, they explore: Bridging the gap between pharma, physicians, and patients. Bringing pharma marketing into the next century with AI and innovation. The role of technology in making healthcare smarter, more empathetic, and deeply connected. Whether you're a healthcare professional, a tech enthusiast, or just curious about the future of care, this episode is packed with actionable insights and bold ideas to inspire change. Grab your coffee (or chai) and join us as we kick off the journey of transforming healthcare—one conversation at a time.
In the premiere episode of the 3P Podcast, iksa.ai Co-founder and CEO Shaurya Verma sits down with Salil Kallianpur, one of the foremost leaders in pharmaceutical marketing, whose illustrious career has been defined by his transformative approach to digital healthcare. This conversation unveils Salil’s unique insights into how technology, empathy, and strategic thinking can redefine the pharmaceutical industry’s engagement with physicians and patients.
Salil Kallianpur is more than a thought leader; he’s a trailblazer in the realm of pharma marketing and digital transformation. With over three decades of experience in the pharmaceutical industry, Salil has held key leadership positions in global pharma giants. Known for his pioneering efforts to bring digital innovation to an otherwise traditional industry, Salil has consistently championed the integration of cutting-edge technology to solve real-world healthcare challenges.
Salil’s vision for the future of pharma lies in moving beyond conventional marketing models. He believes the next era of healthcare demands solutions that focus not just on selling products but on enabling better outcomes through patient-centric innovations.
Salil reflects on how the pharmaceutical industry is at a critical juncture. Traditionally reliant on face-to-face engagements, the sector is being reshaped by digital tools, creating opportunities for pharma companies to establish deeper, more meaningful connections with both healthcare professionals and patients.
“Digital transformation isn’t about adopting the latest technology; it’s about fundamentally rethinking how we engage, serve, and create value in a fast-changing world,” Salil emphasizes.
A recurring theme in the episode is the need to balance technological advancements with human-centered design. Salil discusses how AI-driven platforms like iksa.ai can bridge the gaps between stakeholders, fostering a seamless flow of information and personalized care.
“Data and empathy are two sides of the same coin. When combined, they empower us to make healthcare not just smart but also deeply human,” says Salil.
Drawing from his extensive experience, Salil candidly addresses the hurdles pharma companies face when implementing digital strategies. He critiques the industry’s tendency to copy-paste traditional models into digital spaces and stresses the importance of tailoring digital strategies to align with the behaviors and expectations of modern-day healthcare providers and patients.
Salil’s forward-looking perspective shines as he discusses the concept of “beyond-the-pill” solutions. He envisions a future where pharma companies provide holistic services that extend beyond products, driving better outcomes and deeper trust. Platforms like iksa.ai, which leverage conversational AI to improve medication adherence and chronic care management, embody this shift towards integrated healthcare solutions.
Salil’s journey in the pharmaceutical industry has positioned him as a beacon of change. His advocacy for embracing digital transformation and fostering collaboration has not only inspired industry peers but also paved the way for a more connected and empathetic healthcare ecosystem.
As Salil eloquently states during the episode, “The true promise of digital transformation lies not in technology itself but in the way it allows us to build trust and relationships at scale.”
This episode is our invitation for you rethink the future of healthcare with us. As Salil and Shaurya explore the intersection of technology and care, they challenge the industry to embrace innovation with a human-centered mindset.
If you’re a healthcare professional, tech enthusiast, or someone passionate about the future of care, this episode is a must-watch.
🎥 Watch the full episode now and join the conversation: The 3P Podcast – Episode 1
📩 Subscribe for updates on future episodes as we continue exploring the intersection of pharma, physicians, and patients—one conversation at a time.
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